Frost and Sullivan, a worldwide business-consulting firm recently recognized William Frick and Company with an award for excellence in "Customer Value Enhancement".  Needless to say that as a company we are all very excited about this recognition of our collective and ongoing efforts to do just what the award says – that is, ENHANCE OUR VALUE TO OUR CUSTOMERS.

The award was given to WFCo based largely on our innovative and often customized SmartMark™ products; which are mainly durable RFID tags and labels.  Given the amount of time and money invested into these products over the past several years it is extremely gratifying to be recognized as a leader in this market.  Below are a couple of key excerpts from Frost and Sullivan’s award criteria:

"…presented each year to the company that has demonstrated excellence in implementing strategies that proactively create value for its customers with a focus on improving the return on the (customer-made) investment."

"This award recognizes the company’s inordinate focus on enhancing the value its customers receive…leading to improved customer retention and customer base expansion."

Perhaps most gratifying to us longtime trench-toiling "sticker guys" is that the award would not have been possible had it not been for our continuous and long-standing commitment to servicing our customers and to product innovation.  The award is new, but in truth the foundation for it was laid in 1975 when Bill Frick opened the business with these objectives as its cornerstones.

As such, William Frick and Company will move forward with Frost and Sullivan’s prestigious award and our continued focus on delivering timely, valuable product innovations alongside service that simplifies our customers’ procurement and after-the-sale processes.  These mainstays of the Frick business strategy haven’t changed in nearly thirty-five years and look to serve us well in our future.

As a company we have done good work; this award proves it.  Yet, there remain so many opportunities to bring our brand of product, sales and service to so many customers I believe our best work lies in our future.  To me, that is what is truly exciting.