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Lauching of Fricknet.com 2.0

Friday, September 18, 2009 by Jeffrey H. Brandt
Welcome to FrickNet.com, version 2.0! We are all very proud to present the major investment that is our newly redesigned and re-launched website. Just as the Internet has evolved to be more interactive and intuitive so, too has FrickNet.com. Loaded with new information and features, the new site is a significant upgrade from the old.
 
The changes we’ve made to the site are more than skin-deep. The new FrickNet.com includes more of our products and they’re all searchable by: product name, application(s), industry and materials. Each product page details its common applications and physical properties while displaying a zoom-able image and other similar products. Product sheets can be quickly downloaded or e-mailed to help our customers with their spec and design process. 
 
In addition to being user-friendly, FrickNet.com 2.0 is more easily recognized by internet search engines and easier for our staff to update and maintain. Thus, FrickNet.com will include our “latest and greatest” innovations and solutions alongside more traditional labeling and marking products. Lastly, discussion forums, chat lines, help lines and blogs have been incorporated ensuring that Frick’s excellent SERVICE remains intertwined with our products. In short, FrickNet.com 2.0 is a great resource for our customers, prospects and employees.
 
Ironically and with a nod to our time-tested feet-on-the-street approach to sales and service; every one of our salespeople was out of town visiting clients when the new website was launched. This “non-coincidence” says volumes about our company’s assertion that the greatest products, tools and technology need a person-to-person connection to have the greatest impact.
 
The new website is a powerful tool, but I know Frick’s people are at the core of our success - past, present and future. As such, I’m very excited about combining old-school and new-school business tools to best serve our customers and grow our business.
 
Lastly, thanks for reading my Blog #1. I am looking forward to sharing my thoughts, anecdotes and observations about our business...I hope that you enjoy reading them as much as I’ll enjoy writing them.
 
 
Jeff Brandt
President
 
William Frick and Company
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